What’s Missing in Your Electrician Google Business Profile? [Live Audit]

    Curious why your electrician business isn’t ranking at the top of Google Maps? In this live audit, we break down a real electrician’s Google Business Profile to reveal what’s missing and how you can optimize yours for better local SEO. From listing all services and adding photos to leveraging Q&A and reviews, learn actionable tips to boost relevance, proximity, and prominence in the local map pack. Watch now to see exactly what changes could help your business climb the rankings!

    What’s Missing in Your Electrician Google Business Profile? [Live Audit]

    Ever wonder why another electrician shows up in the Google Maps 3-pack while you don’t? In this live audit, I break down a real electrician’s Google Business Profile (GBP) and show exactly what’s missing — so you can apply the same fixes to your own listing.

    We’ll cover:
    ✅ The three key local ranking factors: relevance, proximity, and prominence
    ✅ How to properly fill out your Google Business Profile for maximum visibility
    ✅ Common mistakes electricians make (and how to avoid them)
    ✅ Real examples of what to add: services, attributes, photos, posts, reviews, and more

    If you’re an electrician looking to get more calls, leads, and visibility on Google, this step-by-step walkthrough will show you what’s holding you back.

    ? Timestamps:
    00:00 – Why competitors outrank you in Google Maps
    00:45 – Live audit intro (Lakewood, CA example)
    01:55 – Local Map Pack explained
    03:30 – Google’s local ranking factors
    05:30 – Categories, services & descriptions
    07:45 – Website, trust, & tracking setup
    09:45 – Photos, videos & attributes electricians need
    10:55 – Reviews, responses & Google Posts

    ? Need help getting your electrician business to the top of Google?
    ? Book a free strategy call: [your link]
    ? Learn about our electrician Web Design, Local SEO, & Marketing Services: https://qfido.com/pricing
    ? Got a question? Email me at [email protected]
    or use the contact form here: https://qfido.com/contact

    ? Don’t forget to like this video, subscribe, and hit the bell for more electrician marketing tips.

    Ever wonder why the electrician across town is ranking above you in Google Maps and you’re not?

    Google ranks businesses based on prominence, proximity, and relevance. So one of the ways you can prove relevance is by having a complete Google Business Profile.

    Today we’re going to look at real examples of someone’s Google Business Profile. Then you can see how they can improve and how you can apply those fixes to your business.

    My name is Thomas from qFido, and I help electricians with local SEO, web design, and digital marketing.

    The first thing we’re going to do is go over to ChatGPT to have it give us a random city in the US. Give me a random city that is between 40,000 and 200,000 people in population in the United States.

    Okay, Lakewood, California has 82,000 people. So we’ll go ahead and check out Lakewood, California.

    Here we have the local map pack. As soon as you enter the search term, you’ll end up with these businesses right here. That’s called the local map pack. You can see one is sponsored and there are three organic listings. These three are where you want to end up.

    Let’s choose one of these businesses to give it an audit. Let’s go with Pro Power Electric.

    I have a checklist that we’re going to go through, and it shows you exactly everything that is needed to have a complete Google Business Profile. We’ll use this as a gauge to see what is done and what is not done.

    The very first thing we’re going to do is just take a visual check of it. If a random customer comes here and they’re taking a look, you can just think to yourself: does this business look professional? Is this a business I can trust just by looking at the profile?

    Visually, it looks like they have photos and they have a lot of five-star reviews. They have links to their website, call button—it’s looking pretty filled out. I think this is someone I can trust.

    Before we move on, we can go ahead and take a look at one of Google’s own web pages that tells you how to improve your local ranking. What it says is that you need to have a Google Business Profile that’s verified. Essentially, you need to have your profile completed and all the information filled out.

    Keep your hours up to date, including special store hours. Are you closed on Christmas or Memorial Day? Respond to reviews. Basically, make sure your profile is filled out as much as it can be.

    Now, the most important part to know for ranking locally and in the map pack would be to understand the factors that determine local ranking. Google broke it down into relevance, distance, and prominence.

    Relevance: are you exactly what the customer is looking for? If you are an electrician and the customer is looking for an electrician, that’s relevant. Do you have the correct services they’re looking for? That creates relevance. Do you have those services listed on your Google Business Profile? Do you also have them on your website?

    Do you have a single service page for the exact service they’re searching for? For example, if they want a panel upgrade in Spanish Fork, Utah, and you have that, that creates relevance.

    Distance: if you’re too far away, you’re not going to show up. If you’re closer, you will. You can’t really control distance too much unless you start creating multiple Google Business Profiles around your service area.

    Prominence: this one is difficult because there are endless factors. Do you have a backlink from the Chamber of Commerce? Do you sponsor community events? Do you have a well-ranking website with many pages and a blog? Do you have a social media presence?

    Prominence can be created through a whole list of factors. These are the ways that Google determines how well you rank inside of the Google Map Pack.

    In this video, we’re going to focus on making sure that you have your Google Business Profile filled out.

    Do they have their business name? Of course they do. Do they have their primary category? Yes—their primary category is electrician. Do they have additional categories? This one says that Pro Power Electric has their primary category of electrician and their secondary is “service establishment.”

    This is an area of improvement. What they could do is enter any service that they provide. If your business provides it, then it should be listed here under services. That’s the bottom line. This is something big they could do to start showing up for panel upgrades and other specific services.

    We’ll give this one a complete fail because they just have “service establishment.”

    Business description: do they have it? Yes, and it’s looking good, so we’ll give that a pass.

    Physical address: let’s see. They have their service areas. Having your service area is completely fine. If you look at the map, it shows their service area highlighted in red. If you’re an electrician that sells products and takes appointments at your actual location, you can list your physical location as well. If you don’t, service areas alone are fine.

    Their phone number is listed, of course. Their website URL—when I click over, they ask me to sign in. If I cancel, I can get to the website, but it looks like there’s malware. That’s going to decrease trust immediately. You have to make sure your site isn’t hacked.

    Beyond that, they could have UTM parameters. This is a way for businesses to track where their website traffic is coming from. If someone clicks the website link, it’ll let them know inside Google Analytics or whatever software they’re using where the click came from.

    I found one example: the URL shows UTM source as Google, medium as GMB (Google My Business, the old name for Google Business Profile), and the campaign is GMB. Now when they go into Analytics, they can see how effective their Google Business Profile is in getting clicks from Google Maps compared to Google Search, Facebook, or somewhere else.

    Appointment URL: missing.

    Their hours are listed. That’s good. Special hours aren’t clear, so we’ll assume that’s okay.

    Attributes: you can use applicable attributes like licensed and insured, veteran-owned, family-owned, providing onsite or emergency services. We don’t see any here, so that’s missing. That could definitely help them.

    Services list: if we scroll through their profile, we don’t see any services. Inside your Google Business Profile, you can list all your services and give each one a description. That helps create relevance and lets customers know if you provide what they’re looking for. We’ll give this one an X.

    Google products: most of the time not relevant for electricians, but if you sell things at your location you can add them.

    Logo: do they have one? Yes, next to their name.

    Cover photo: typically the first photo should be a branded, professional one. This does not look like a cover photo.

    Exterior photos: yes, they have a few and did a great job.

    Interior photos: yes, they have some great ones.

    Team and staff photos: this could be improved. They could add some staff photos.

    Project photos: do they have photos of them working? A little bit, but we’d like to see people in them. That builds trust and credibility. Needs improvement.

    Work van and truck: none shown. People love to see that.

    Equipment and tools: do you have anyone holding tools like drills or wire strippers? Missing.

    Safety measures: you could show someone wearing safety glasses or a hardhat.

    The more photos you have in different situations, the more trust you build.

    Customer interactions: any pictures with customers? Sometimes staged, but still helpful.

    Videos: a video testimonial or review would be great. That builds trust.

    Before-and-after photos: yes, some are here. Looks good.

    Before-and-after videos: none. Adding more videos would be a great thing.

    Explainer videos: none.

    Reviews: they have 41 reviews. Have they been responding? It looks like they haven’t responded to any. They need to do a better job responding.

    Google posts: do they post once or twice a month? Let’s check the overview and their posts…

    …Looks like they don’t have any posts. That’s another missed opportunity. Google gives you free space right here in your profile to post updates, offers, promotions, and seasonal campaigns. If you post once or twice a month, you’ll keep your business looking active, and customers will see that you’re still in business and engaged.

    Questions and Answers: this section lets customers ask questions and you (or anyone) can answer. Businesses should jump in quickly to answer with clear, professional responses. For Pro Power Electric, it doesn’t look like they’ve used this feature. That’s another place they could improve.

    Messaging: they do have the call button, but I don’t see messaging enabled. Enabling messaging is great if you can respond quickly. If not, it’s better to leave it off because customers expect fast replies.

    Overall, if I were to grade this profile, I’d say they’re doing well visually—nice reviews, some photos—but there are a lot of gaps. They’re missing:

    • Proper secondary categories

    • Services listed

    • Appointment URL

    • UTM parameters on their website link

    • Attributes like “licensed and insured”

    • Staff, project, vehicle, and safety photos

    • Videos

    • Google posts

    • Responses to reviews

    All of these things add up. Remember: Google looks at relevance, distance, and prominence. Filling out everything inside your profile helps your business look more relevant. And when you combine that with a strong website, social proof, and backlinks, you’ll also build prominence.

    So, if you’re an electrician looking to rank higher in Google Maps, the bottom line is simple: complete your Google Business Profile. Fill in every single field you can. Upload photos, add videos, list services, respond to reviews, and use posts. That’s how you start beating the other electricians in your town who are missing these details.

    And if you need help setting this up or optimizing your profile, that’s exactly what we do at qFido. We specialize in helping electricians get found online with websites, SEO, and marketing systems that bring in more leads.

Electrician SEO Breakdown: A Google Business Profile Live Audit [Electrician in Lakewood, CA]

Profile picture of Thomas Fellows with teal background | qFido
Thomas Fellows
September 27, 2025

How do I audit my Google Business Profile to rank higher in my service area in maps?

To audit your Google Business Profile, check these three core ranking factors—relevance, distance, and prominence—and make sure your profile is optimized to signal each one:

  • Relevance
    • Choose accurate categories and services (e.g. “Electrician,” “Lighting Contractor”)
    • Write a clear, keyword-rich business description with service areas
    • Keep your website and appointment links updated and consistent

  • Distance (Proximity)
    • Verify service area settings
    • Use a local phone number
    • Keep your address (if listed) consistent across all citations

  • Prominence
    • Collect and respond to reviews
    • Add high-quality photos/videos of projects, staff, and vehicles
    • Post updates and FAQs regularly
    • Strengthen your website with local pages and backlinks

Filling these gaps makes it easier for electricians to appear in the Google Map Pack and generate more calls.

See Google’s official local ranking factors: support.google.com

Ever wonder why the electrician across town is ranking above you in Google Maps, and you’re stuck just outside that coveted Map Pack? You’re not alone! Google ranks businesses based on three big factors—prominence, proximity, and relevance. One of the most straightforward ways to prove relevance is having a killer, complete Google Business Profile.

In this post, we’ll break down exactly what goes into a great profile, look at a real-life electrician’s Google Business Profile, and show you where they’re missing out (and how YOU can leapfrog them with some straightforward changes). My name’s Thomas, and at qFido, I help electricians with everything from local SEO to web design and digital marketing.

If you own or run an electrical contracting business, this guide is for you. We’re keeping things casual and practical—no jargon, no theory-only, just actionable info you can use today.

Table of Contents

The Importance of Ranking Locally

Let’s set the stage. When someone needs an electrician, they almost always grab their phone and type “electrician near me.” What pops up? It’s usually that little set of three businesses right at the top under the map—called the Local Map Pack.

You want your business in that top 3 because those are the businesses getting the bulk of the calls and leads.

“The top three positions inside the map pack here, they’re the ones getting the most calls and therefore the most leads and revenue.”

What Makes You Rank in Google Maps?

Google doesn’t just pick businesses at random for the top spots—they use a set of key ranking factors:

Relevance

  • Are you exactly what the customer is searching for?
  • Are your services listed clearly?
  • Is your profile filled out so Google is sure you’re a match?

Distance (Proximity)

  • How close are you to the customer’s location?
  • The closer, the better. It’s that simple.

Prominence

  • How well-known is your business online?
  • Do you have lots of positive reviews?
  • Are other sites linking to you?
  • Are you active in the community?

Even if your profile’s not perfect, if you’re closer to the searcher, you’ve got a big edge!

Let’s Audit a Real Electrician’s Google Business Profile

Let’s get real. We headed over to ChatGPT and grabbed a random city in the United States to make this concrete—Lakewood, California, with about 82,000 people. Now, using the search term “electrician Lakewood CA”, we pulled up the actual Map Pack.

We picked Pro Power Electric to audit their Google Business Profile and see exactly how they stack up.

Screenshot of ProPower Electric’s Google Business Profile and map view in Lakewood, CA, shown during a live SEO audit.

Step-by-Step Checklist for Your Google Business Profile

Here’s the complete checklist Thomas uses to audit Google Business Profiles for electricians. We’ll walk through every single item:

#ItemOptimization Notes
1Visual CheckThe GBP should look complete, professional, trustworthy, and inviting.
2Business NameMust be exact legal name (no keyword stuffing). Must match website, invoices, and citations.
3Primary Category“Electrician” – For residential & commercial work. “Electrical Contractor” – For large projects or subcontracting.
4Additional CategoriesAdd: Lighting Contractor, Solar Energy Contractor, Generator Shop (if applicable).
5Business DescriptionInclude services, service areas, and a CTA (Call Today!). Use keywords naturally (EV chargers, panel upgrades).
6Physical AddressIf you have an office, list it. If a service-area business, leave blank. Must match website & citations.
7Service AreasAdd multiple cities/towns you serve. List highest-priority areas first.
8Phone NumberUse a local number (not toll-free). Call tracking is fine if it forwards to a real number.
9Website URLAdd UTM tracking (?utm_source=google&utm_medium=organic&utm_campaign=gbp_profile) to measure clicks.
10Appointment URLUse UTM tracking (?utm_source=google&utm_medium=organic&utm_campaign=gbp_appointment). Ensure it links to an optimized scheduling page.
11Business HoursMust be accurate. Include emergency hours if applicable.
12Special HoursSet up special hours for holidays to avoid auto-marking as “Closed”.
13AttributesUse applicable attributes: Licensed and Insured, Veteran-Owned Business, Family-Owned Business, On-Site Services, Emergency Services Available, 24/7 Availability, Financing Options Available, Smart Home Wiring, EV Charging Station Installation, Generator Installations, Panel Upgrade Specialists, etc.
14Services ListAdd all services individually with clear descriptions. Use relevant keywords naturally.
15Google ProductsUse for fixed-price services (e.g., “$199 Panel Inspection”). Google Products get more visibility than services in some cases.
16LogoHigh-resolution, square format (250x250px minimum).
17Cover PhotoBest image representing your business (Size: 1080x608px).
18Exterior PhotosAt least 3 (office, fleet, signage). Helps with credibility.
19Interior PhotosAt least 3 (workspace, tools, staff in action).
20Team/Staff PhotosAt least 3 images or staff or electricians in uniform.
21Project Photos (Before & After)At least 5 of in progess or completed work (EV chargers, generators, panel upgrades, rewiring, lighting, etc.).
22Work Van/Truck PhotosAt least 2 of branded vehicles.
23Equipment & ToolsAt least 2 of tools electricians use (diagnostic meters, wire strippers).
24Safety MeasuresAt least 1 of crew using safety gear (gloves, harnesses).
25Customer InteractionsAt least 1 photo of an electrician explaining work to a client.
26Customer Testimonials (Video)At least 1 short clip of a happy client talking about their experience.
27Before & After Demos (Video)At least 1 time-lapse of a panel upgrade or rewiring job.
28Explainer VideosAt least 1 (e.g., “What to expect when we upgrade your panel”).
29Videos – Titles & CaptionsAdd location & keywords. Example: “EV Charger Installation in [City]” with a caption like “Watch our licensed electricians install a Level 2 EV charger for a homeowner in [City]. Need one? Call us today!”
30Respond to All ReviewsStay professional, offer solutions, and never argue with customers. Use keywords naturally: “We’re glad you’re happy with your breaker panel upgrade!” “Thanks for trusting us with your whole-home rewiring project.”
31Google PostsPost 1-2 times per week with offers, testimonials, or updates. Add UTM tracking (?utm_source=google&utm_medium=organic&utm_campaign=gbp_post).
32Q&A Section – FAQsCreate and answer your own FAQs before customers do. 1️⃣ “Do you offer 24/7 emergency services?” 2️⃣ “What’s included in a panel upgrade?” 3️⃣ “Do you install whole-home surge protectors?”

Profile Components: What’s Hot, What’s Not

Let’s break down Pro Power Electric’s profile, step by step, using the checklist.

Basic Info

  • Business Name: Present.
  • Primary Category: Marked as “Electrician”—perfect.
  • Additional Categories: Only “Service Establishment” listed (room for improvement! Add all relevant services here).

“If your business provides it then it should be listed here under services. That’s basically the bottom line.”

This one’s big—by failing to list all services (like panel upgrades, home rewiring, etc.), you’re missing huge relevance cues for both Google and customers.

Business Description

  • Description Added: Yes, and looks professional.

Address & Service Areas

  • Service Areas Marked: Yes—highlighted on the map.
  • Physical Address: Not listed (which is fine for businesses that don’t accept on-site clients).
  • If you’ve got a shop, list your actual address, otherwise service areas are fine.

Phone Number & Website URL

  • Phone Number Listed: Yes.
  • Website URL: Presented, but big issues—site prompts for login and seems to be hacked. A compromised website is a massive trust-buster!

Trust Issues

If your site is hacked or flagged for malware, fix it ASAP! Nothing dumps a potential customer faster.

Tracking Your Clicks with UTM Parameters

Infographic showing UTM parameters examples for electricians, including source, medium, campaign, term, and content tracking for digital marketing campaigns.

Want to know where new leads are coming from? Use a UTM parameter for your website link on your Google Business Profile.

Example:

https://yourwebsite.com/?utm_source=google&utm_medium=GMB&utm_campaign=google_my_business

This helps you see in Google Analytics how many people reach your site through your Google Business Profile, as opposed to direct traffic, Google Search, social, etc.

Appointment Link

  • Appointment URL: Not present in the example. If you offer online booking, add this!

Hours & Attributes

  • Business Hours: Listed.
  • Special Hours: Unclear (should be marked for holidays, etc.).
  • Attributes: Not used. These include things like “Licensed and Insured”, “Veteran Owned”, “Emergency Services”, etc. Using these builds trust and appeals to more customers.

“You can use applicable attributes for your business like licensed and insured, veteran owned business, family owned business. You provide on site services, emergency services, that type of thing.”

Service List, Products, and More

  • Service List: Not present in the audited profile. Yet, you can (and should!) list every major service—each one should have a short description.
  • Products: If you sell anything at your location, add these—most don’t, so skip if irrelevant.
  • Logo: Present.
  • Cover Photo: Missing. Add a professional first photo.
  • Exterior/Interior Photos: Good job here!
  • Team/Staff Photos: Needs improvement—this builds trust!

Photos: Building Trust Visually

The more diverse and real your photos, the better you look to Google and customers. Here’s a full photo checklist:

  • Exterior shots of your office/shop
  • Interior shots (reception, workspace)
  • Team photos (group, individual)
  • Project/job shots (before/after)
  • Work van/truck (branding, vehicle fleet)
  • Equipment/tools in use
  • Safety measures (hard hats, glasses)
  • Customers interacting with staff
  • Videos (testimonials, team, explainer)

Before/After Photos & Videos:Great for proving expertise. Consider a short video walk-through or a series of “before/after” job snapshots.

Reviews: Responding and Building Credibility

Pro Power Electric has 41 reviews but no responses. Responding to reviews (good OR bad) is a trust signal for Google and customers.

“They could do a better job of responding to people. Those are trust factors that Google will look at and could possibly put them over the edge.”

Google Posts: Staying Fresh

Google Posts are mini-updates in your Business Profile. Ideally, you should:

  • Post 1–2 times per month.
  • Share photos from recent jobs, service promos, or team news.

Pro Power Electric is missing out here. It’s a quick win for keeping your profile active and showing Google you’re an engaged business.

FAQs: Answering Before They Ask

Did you know you can add your own Questions and Answers to your profile?

  • Pre-empt questions you get a lot (“Do you offer emergency service?”, “What areas do you serve?”).
  • Answer them yourself!

“Any kind of question or answer that helps create relevance or answers a question that customers actually have about your business can help out…”

How Does Profile Completeness Affect Rankings?

You might have 32 boxes in your checklist, but what happens if you only check off half?

For example, Pro Power Electric has 12 of 32 items completed, 3 that need improvement, 16 missing entirely—yet they’re ranking #2 in the local Map Pack!

Why?

  • Their proximity to customers is very strong (they’re closer to most searchers).
  • They still have solid reviews (high prominence).
  • But…they’re leaving “easy wins” on the table. All those incomplete sections? Doing them could help push them to #1.

Competitor Analysis: Outrank Your Competition

Now comes the fun part. Go look up your competitors:

  • Check if they have a cover photo.
  • Is their FAQ filled out?
  • Are they replying to reviews?
  • What services are listed?

Take notes. Then go do everything they’re not doing—and a few they are.

“You can take that and then just go ahead and do everything that they’re not doing and try to outcompete them.”

Bonus Tip: Ultimate Relevance with Subcategories and Website Pages

This is where savvy electricians pull ahead in Google’s eyes:

  • In your Google Business Profile, list every main service in “Secondary Categories/Subcategories”.
  • Match each of those services with a separate, dedicated page on your website.

For example:

On your profile:

  • Panel Upgrades
  • Home Lighting
  • Full Home Rewiring

On your website:

  • yourdomain.com/panel-upgrades
  • yourdomain.com/home-lighting
  • yourdomain.com/full-home-rewiring

That way, if a potential customer types “panel upgrade Lakewood CA”, Google sees that both your profile and your website heavily lean into that service.

“Each of those should have its own individual web page on your website…That would definitely help someone that’s searching for panel upgrades in Lakewood, California.”

Structuring Your Website for Local SEO

Let’s expand. Your Google Business Profile is only half the battle. Your website needs to reflect what you want to rank for, clearly and obviously.

  • Use keywords like “Electrician in Lakewood, CA” on your homepage
  • Your primary headline (H1) should contain “Trusted Electrician in Lakewood, CA”—not just generic terms
  • On every subpage, make the headline match the location & service
  • Add photos across your site that match what’s on your profile

Example for your homepage:

# Trusted Electrician in Lakewood, California

And on your residential services page:

# Residential Electrical Services in Lakewood, California

Same goes for individual service pages!

“If I had my own individual panel upgrades page, it would say Panel Upgrades in Lakewood, California and that would help create relevance.”

Map Pack Winners: Why Top 3 Matter

Let’s face it: Google’s Local Map Pack is where the leads are.

If you’re out of the top 3, your phone will ring less and your jobs will slow down. You need both (1) technical SEO and (2) profile completeness to maximize your chances.

Pro Power Electric is #2 in Lakewood, but with only 41 reviews compared to competitors with 100+ and even 500+, they’re punching above their weight thanks to proximity. But there are small wins everywhere:

  • Filling out Q&A section
  • Responding to reviews
  • Making sure every service and attribute is clear
  • Keeping the website safe and relevant

Each “little thing” adds up.

Get Your Free Profile Review!

Want a pro to take a look at your Google Business Profile? Thomas offers reviews—public or private. It’s like an SEO “report card” for your business.

Click here to request your Google Business Profile Review!

Watch the Next Video: Deep Dive into Website Structure

Curious how to take structuring your website to the next level? Check out our in-depth video, covering:

  • Page structures for SEO
  • Which pages you must include
  • How to write local-focused headlines and content

Watch here!

Wrapping Up: Let’s Get You More Leads!

Here’s your action plan to jump into those top three local ranking spots:

  1. Audit Your Profile using the full checklist above. Fill every blank.
  2. Clean Up Your Website—make sure it matches your Google category, and every service page uses location-based language.
  3. Load Up Photos & Videos that show your team, workflow, customer interaction, and job sites.
  4. Reply to Reviewers—build trust with both Google and potential customers.
  5. Add FAQs & Google Posts for ongoing activity.
  6. Check Your Competitors’ Profiles and do everything they are (and more).
  7. Track Click Sources with UTM on your profile link.
  8. Keep your website secure—malware kills trust and your rankings.

If you’re an electrician, especially in a competitive city, every little profile detail matters. With these steps, you’re well on your way to dominating the Map Pack and growing your bookings.

“I help electricians with web design, paid ads and digital marketing. I’m Thomas from qFido. Thank you for reading!”

Need Help? Reach Out!

If you want a full review, personalized help to improve your rankings, or just have questions, schedule a call today!

Schedule Call Here for Marketing Help and more leads!

    Frequently Asked Questions

    Yes. Reviews influence “prominence,” one of Google’s three local ranking factors. More positive reviews—and consistent replies—help boost visibility and trust with both Google and potential customers.

    Your primary category should always be Electrician. This tells Google exactly what your business is. Choosing the correct primary category is the most important factor for relevance in local searches.

    Your services list should include all the services you actually offer. Examples for electricians: panel upgrades, EV charger installation, ceiling fan installation, full home rewiring, generator installation, and lighting upgrades. Each service should have a clear, concise description with relevant keywords. This helps Google match your profile to customer searches and boosts local relevance.

    The best photos include before-and-after project shots, branded work vans, safety practices, team photos, tools in use, and customer interactions. Real images increase engagement and build credibility.

    Add UTM parameters to your website and appointment links in your profile. For example:

    • Website: https://yourwebsite.com/?utm_source=google&utm_medium=GMB&utm_campaign=profile_link

    • Appointment: https://yourwebsite.com/schedule?utm_source=google&utm_medium=GMB&utm_campaign=appointment_link

    This allows you to see in Google Analytics how many clicks come directly from your profile versus other sources. It helps measure engagement from your Google Business Profile without affecting your live site or workflow.