Your website might be costing you jobs without you even realizing it. If you’re an electrician trying to get more calls, more leads, and more jobs, the way your website is built matters—big time. In this guide, I’ll break down the SEO secrets most electricians are missing when it comes to electrician website structure, sharing strategies to make sure your pages are working for you, not against you.
If your website confuses Google, you’ll sink in the rankings—and sinking means fewer clicks, fewer calls, and fewer leads hitting your inbox. Let’s fix that, starting right now.
Table of Contents
- Why Website Structure Matters for Electricians
- What Is Website Structure?
- The Four Main Components of a High-Converting Website Structure
- 1. URL and Content Structure
- 2. Hierarchy and Naming Structure
- 3. Link Structure
- 4. Navigation Structure
- Must-Have Pages for Your Electrical Business
- The Essential Pages
- Nice-to-Have Pages
- Situational Pages
- Organizing Services and Service Categories
- Location Pages: Getting Found in Multiple Cities
- Creating Unique Content for Each Location
- Location-Specific Service Pages
- Powerful Extras to Enhance Your Structure
- Breadcrumbs
- Priority Pages
- Avoiding Orphaned Pages
- Final Thoughts: Turning Your Website into a Job-Getting Machine
Why Website Structure Matters for Electricians
If you’re an electrician, your website isn’t just an online business card—it’s your #1 tool for turning clicks into calls and jobs. Here’s why structure matters:
- Google loves clarity. The clearer your site is, the easier it is for Google to find your pages and match them to customer searches.
- Customers want speed. Confusing structure means customers bounce before calling you.
- More jobs come from trust. Google trusts well-organized sites more, and customers do too.
“When your website is set up the right way, it’s easy for people and potential customers to find what they’re looking for on your website. It’s also easy for Google’s bots to go through your pages.”
What Is Website Structure?
Website structure is how all the pages on your site fit together. A good structure means:
- Google can crawl (scan) your site easily
- Customers don’t get lost
- You show up higher for relevant searches like “EV charger installation near me” or “electrician Loveland, Colorado”
Poor structure, on the other hand, means Google can’t figure out what services you offer or where you operate—and that means you don’t show up when people are searching.
The Four Main Components of a High-Converting Website Structure
1. URL and Content Structure
Every page on your site has a URL (web address). The way these URLs are organized helps Google understand your business. A clean URL structure tells Google (and customers!) exactly what each page is about.
Example URL Structure for Electricians
https://yourbusiness.com/services/commercial/ev-charger-installationyourbusiness.com— Main domain/services/— Category for services/commercial/— Service type (commercial)/ev-charger-installation— Specific service
Google sees that everything under /services/ is an electrical service. That matters big time for SEO!
Why URL Structure Matters
The organization of these directories lets Google:
- Crawl Your Pages: Find and scan everything you offer.
- Index Them Properly: Show the right results for the right searches.
- Create Relevance: Connect your offerings to what customers want.
Quick Tips
- No need for real folders on your server—the URL structure itself is what matters.
- No random names—stick to clear names that actually describe your services.
2. Hierarchy and Naming Structure
Every website needs a clear hierarchy, both for Google and your customers.
Hierarchy Example
- Home (
yourbusiness.com)- Services (
yourbusiness.com/services)- Residential (
yourbusiness.com/services/residential)- EV Charger Installation (
yourbusiness.com/services/residential/ev-charger-installation)
- EV Charger Installation (
- Commercial
- Smart Home Wiring
- Residential (
- Services (
This hierarchy is built into the URL itself, making it easy for search engines and customers to understand.
Naming Structure
Don’t use arbitrary labels like:
yourbusiness.com/services/category1/service1Instead, go specific:
yourbusiness.com/services/residential/ev-charger-installationA specific naming structure increases relevance, search result click rates, and helps customers know they’re in the right spot.
“You wouldn’t want to have yourbusiness.com/services/category1/service1… That doesn’t create relevance and it doesn’t help the search engine display results that people will click on.”
3. Link Structure
Links—also known as hyperlinks—matter more than most people realize.
Why Links Are Critical
- Each link builds relevance: Linking your pages tells Google what your site is about!
- Customers use links to find your services, prices, hours, and contact information.
- If a page isn’t linked, Google might never find it (and neither will customers).
Real Example
If your Home page links to “Services,” and “Services” links to individual offerings like “Smart Home Wiring” or “EV Charger Installation,” every page gets found and Google sees your site is ALL about electrical services.
Link Building Checklist
- Make sure every important page is linked from somewhere logical
- Use clear link text (“EV Charger Installation,” not “click here”)
- Avoid pages that have no internal links
4. Navigation Structure
Navigation includes your header (menu at the top), your logo, your contact info, and even the call-to-action buttons (like “Request a Quote”). It also includes your footer (what’s at the bottom).
What Good Navigation Includes
- Header:
- Logo linking to Home
- Main menu with all major pages (Services, Areas Served, About, Contact)
- Call-to-action: Phone number or a “Request a Quote” button
“The main purpose of the header is to give your customers a clear way to search for what they need to find on your website.”
- Footer:
- Quick links to important pages (Services, Areas Served, Contact)
- Logo
- Business hours
- Areas served
- Copyright, privacy policy, and terms of service
Why Navigation Matters
- Customers never get lost (and are always one click away from calling).
- Google gets repeated opportunities to crawl every key page from both the header and the footer—these appear on every single page!
Must-Have Pages for Your Electrical Business
Having the right structure is one thing—making sure you have the right pages is another!
The Essential Pages
These are non-negotiable. Without these, customers might not find, trust, or hire you.
Must-Have Pages List:
- Homepage
- About Page
- Services Page
- Individual Service Pages
- Service Areas
- Contact Page
- Testimonials / Reviews Page
- Our Work / Projects Page
- Privacy Policy
- Terms of Service
- 404 Page (Error page)
- Sitemap
Why These Pages Matter
- Homepage shows who you are
- Services pages help customers know what you offer
- Individual service pages increase your visibility for specific searches (“EV charger installer”)
- Service areas let customers local to you find you
- Contact page makes it easy to get in touch
- Reviews build trust
- Legal pages (Privacy, Terms) protect you
Nice-to-Have Pages
These aren’t mandatory, but can make your site stand out or give you an edge over local competitors.
Nice-to-Have Pages List:
- FAQ Page
- Blog
- Financing Options
- Careers
- Licenses and Insurance
- Guarantees / Warranties
- Affiliations and Awards
- Referral Program
- Safety Page
- Offers and Promotions Page
Situational Pages
Useful in specific situations, but don’t go overboard—too many pages can create confusion.
Situational Pages List:
- Events and News
- Team Bios
- Client Portal
- Advanced Project Filter (if you have lots of projects to showcase)
Organizing Services and Service Categories
Your website should make it ultra easy to find the services you provide. Here’s how to organize them:
Structure Example:
- Services (Hub Page)
- Residential Services Hub (optional)
- EV Charger Installation
- Smart Home Wiring
- Commercial Services Hub (optional)
- Panel Upgrade
- Lighting Design
- Residential Services Hub (optional)
You can link directly from the central Services page to individual service pages, or split further into “Residential” and “Commercial” hubs if you offer lots of each.
“You should make sure that each individual service that you offer has its own individual web page.”
Why Individual Pages Matter
- Better SEO: Rank for specific keywords like “EV charger installation Loveland.”
- More trust: Customers land directly on what they’re searching for.
- Google organizes pages better.
Location Pages: Getting Found in Multiple Cities
Especially if you want to get jobs in more than one area, you’ll need dedicated location pages.
Creating Unique Content for Each Location
If your business serves more than one city, create a unique page for each location:
https://yourbusiness.com/service-areas/lovelandhttps://yourbusiness.com/service-areas/johnstownEach page should include:
- A unique headline (“Electrician Services in Loveland, Colorado”)
- Content specific to that city: mention local landmarks, neighborhoods, and needs
- Different background images
- Distinctive wording (never copy-paste the same thing across multiple city pages!)
Why Unique Content Matters
Google doesn’t like duplicate content. If you use the same wording, it will pick only one to show in results—even if you serve five cities!
“If I have three location pages here and all three location pages have the exact same words on them, then Google’s going to choose one and show it instead of showing each individual location page.”
Location-Specific Service Pages
If a service is really popular and competitive in a specific area (like EV charger installation in Johnstown), make a page just for that:
https://yourbusiness.com/service-areas/johnstown/ev-charger-installation- Use location keywords in the page title (“EV Charger Installation in Johnstown”)
- Add details about the demand in that area (“Johnstown’s growing number of EV drivers”)
- Make the content unique!
Powerful Extras to Enhance Your Structure
Getting the basics right is crucial, but these additional elements can supercharge your SEO and customer experience.
Breadcrumbs
Breadcrumbs are a visual guide that shows visitors where they are in your site’s hierarchy, like:
Home > Services > Residential > EV Charger Installation
Benefits of Breadcrumbs
- Helps users navigate back if they go deep into your site
- Lets Google understand your website’s hierarchy even better
- Shows logical structure for every page
Priority Pages
The more important a page, the closer it should be to your homepage.
Example “Page Depth Map”
- Level 0: Homepage
- Level 1: Services hub, About, Contact
- Level 2: Individual project examples (“Kitchen lighting,” “School panel upgrade”)
Pages further down the chain are less important. Make sure high-priority pages are easy to reach.
Avoiding Orphaned Pages
An orphaned page is a web page no other page links to. Google can’t find it, customers can’t find it, so what’s the point?
Example:
If you have an “Emergency Services” page but no link to it from your menu or services list, it’s orphaned.
“You want to keep it together, linked inside of your website in a logical hierarchical way.”
Tips to Avoid Orphaned Pages
- Double-check every new page is linked from somewhere
- Use your navigation menu and internal links generously
- Add a sitemap page to your footer for good measure
Final Thoughts: Turning Your Website into a Job-Getting Machine
If your website isn’t structured clearly, Google won’t know your relevance. You won’t show up for “home generator installation near me”—and customers won’t find your services when they need you most.
But if your site is laid out logically, with clean links, clear navigation, organized service and location pages, and extras like breadcrumbs, you’ll show up for more relevant searches—and open the door to more calls, more leads, and more revenue.
“When your pages are laid out logically and they’re linked in a way that makes sense and it’s easy to navigate for your customers, you’re going to show up in more relevant searches and that’s going to open the door to more consistent, high quality leads.”
Action Steps
- Audit your website structure: Check URLs, navigation, and links.
- Add or optimize your location pages: Make sure each one is unique.
- Review your service pages: Is each key service getting its own page?
- Link everything properly: No orphaned pages!
- Check your header and footer: Can customers (and Google!) always find the most important info?
- Add breadcrumbs and sitemaps for bonus points.