Thomas here from qFido.com,

If you’re an electrician, your website should be more than just a digital business card — it should be working for you 24/7 to bring in calls, book jobs, and build trust with customers.

In this video, I walk you through the must-have pages for an electrician website — the ones you absolutely need, the ones that are nice to have, and a special page setup that can give you a big edge in competitive areas.

We’ll cover:

• The core pages every electrician site needs (Home, About, Contact)
• How to set up service and location pages so Google knows exactly what you do and where you do it
• Extra pages that build trust, answer questions, and help you close more jobs
• My “location-specific single service page” strategy that works wonders for local SEO

By the end, you’ll know exactly what to add (or fix) on your site so you can rank higher, get found by more local customers, and turn clicks into calls.

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? Learn more about qFido

Chapters:

• 0:00 Intro & Why Website Pages Matter
• 0:32 Core Pages Every Electrician Needs
• 2:01 Service Pages & SEO Benefits
• 3:22 Location Pages That Rank in Surrounding Cities
• 5:48 Trust-Building Pages (Our Work, Reviews, FAQs)
• 6:59 Extra Pages That Can Win You More Jobs
• 8:27 The Special Page for Competitive Areas
• 10:58 Recap & Website Structure Tips
• 11:32 Closing & Next Steps

Hashtags:

#ElectricianMarketing
#WebDesignForElectricians
#LocalSEO
#ElectricianWebsite
#SmallBusinessMarketing
#qFido

Links:

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Today we’re going to break down exactly what web pages should be on every electrician’s website. We’re going to talk about the ones that you must have, the ones that are nice to have and the situational ones that only apply to specific businesses. Now most websites cover the basics like their contact about and homepage but there are other pages that you need to have and if you’re missing will cause you lost calls and lost revenue. Stick with me till the end because I’ll show you a special page setup which works wonders for businesses in highly densely populated areas or highly competitive areas. Hi, I’m Thomas from Qfido.comt I help electricians turn their digital marketing and websites into lead making machines.
Here’s a sample website I made from scratch for an electrician. Now as soon as a visitor lands on this page they should know exactly what you do and where you do it. So here in the headline it says Trusted Electrician services in Loveland Colorado should also have a way for the customer to contact you, which they have the phone number button right here in the header or a call now button. Some sometimes you could also put form right here on the home paage in the hero section asking for maybe a free quote or just a basic contact form. Now this video is going to cover the pages that should be on an electrician s website.
Not necessarily the layout of the page or what is all included on the page. That’s for another video. Next up is your about page. Now people don’t just hire an electrician, they hire you and your team and your qualifications and your backstory and all those intangibles that don’t necessarily aren’t necessarily the same every for every business. And the about page which is yeah, the second most visited page on your website typically is your opportunity to show people all those different things about your business.
Next up is your contact page. Now this is important because this is where anyone’s going to go that actually wants to contact you. So you’re going to need obviously your phone number and your business hours and the contact form. Basically any way that you accept communication from a customer should be listed here on this page. This is the main services page.
This is going to list all of your main service categories along with the main individual services themselves. So if I scroll down then we will see I have the residential category and it shows the individual services. Right. And there’s another one for the commercial electrical services. Now you can, you can split this up into three levels as far as what pages to include.
So you always want the main services hub page, of course. And then underneath that you could have a residential services hub page for just listing all of your residential services. It just depends on how many residential services you have and if you think it’s worth the time to build out those pages and if they have enough search volume, say how many people are searching for that on Google. Right. So it just depends on your specific business and location.
So underneath the category pages are the individual service pages. So if you click on one, you’ll be taken there. And of course you most definitely need a full web page for each individual service that you have. If it can be listed on your Google business profile as a service, you should definitely list it, have it as a web page on your website. Next up is location pages.
For this business, the homepage acts as the main location page because that’s where the business is located, right. So that’s why it says Trusted Electrician services in Loveland, Colorado. Now you’d obviously want to rank for the surrounding cities in your area. That way you can get more leads and more business, right? So what you want to do in that situation is create an individual page for each of those neighborhoods or cities surrounding your business.
City, main city. That way you can start ranking there. So after areas we serve, you can go to bir out and then you can see that this page lists birth out and nearby areas in the headline and then the background that has a unique content to that location along with unique content here. What you don’t want to do is have the exact same content on every page and then just change the title. So you wouldn’t want it to say why your business is great and then mention nothing about this city or neighborhood.
The reason you do that is because when Google sees that you have three pages with the exact same content, only one page out of those three will be ranked. And that’s the only page that will be served to people on Google. So you need to have unique content on each, unique text and copy writing on each individual location page. Now if you’re a business with a whole lot of locations, then you could go ahead again and do the main location page, hub page, like I said. And if you’re really big, like a franchise, you can do one of these directories like Mr. Sparky did, right?
So it’s, it’s different business by business. But essentially if there’s enough search traffic that you want and you want to rank for it, then you’re going to make a individual location page for it. If you’re finding this video helpful and you want more tips just like this to help your electrical business grow? Please subscribe to my Channel Q Fido. Another great page to have would be an hour work page or a projects page.
This is going to show everyone that you have the skills and you have the experience to get the job done if they decide to hire you. Now this page might be a little bit more difficult for some people because that means you have to be planning to take pictures on your different projects in order to be used on your website. So if you can come by those kind of photos and videos, they’re great. Other pages that you must have on your website are the policy pages. So if you scroll down to basically any website, you’ll see they have a privacy policy and a terms of service or terms and conditions, those type of things and just tells people all the legal details about your business and what you’re doing with people’s information on your on this website.
Another page that might be nice to have is an FAQs page. Now what you can put on here is anything that customers repeatedly ask you. It could be about your services or like when, how they should prepare for the services, anything like that. Just any type of question that you repeatedly get would be great to go up in there. It’ll build trust and it’ll actually help you with getting a little bit of extra traffic from Google.
Another great page to have would be a reviews or a testimonials page. If you have enough reviews then what you can do there is just go ahead and list all of your like Google my business, Google business profile reviews there and show people that you can get the job done and that you’re trusted. A situational page that you might like is a finance financing, an options page. If you offer financing or you have some kind of different payment options that aren’t usual, then you could go ahead and list that there and that maybe might be useful for people visiting your site. Another page that you could add to your website if you are fortunate enough to be in the position to hire employees, is a careers page.
You can go ahead and attract some brilliant new electricians to your business. Another page you could have is an events page. Maybe you host some events or maybe you sponsor them and you want to get backlinks or you just show off how you support the community. That would be a great way if you want. You could also either add a page for say a client portal, maybe a place for your customers to log in, or a link to your third party integration that handles that next up we’re going to talk about the special page I was talking about at the beginning of the video.
The one that works wonders for highly competitive or densely populated areas. This page is going to be a location specific single service page. This is going to get a, a little bit deep, but stick with me and you’ll see what I’m saying. So up in the address bar, the URL here you have your main website which is, you know, your.com and then you have your main LOC locations hub. So for us it’s service area.
Then we have this, the specific city, which is the name of the city. Right. And then after that, what you’re gonna put is you’re gonna make a page that is specific to, in this case, birthau. And then I would make a page that is for birth out EV charger installation. Now I would make another web page that is that it’s gonna, it’s gonna say EV charger installation in birth out.
Okay, now the reason that this is, this works well is because it’s very specific. When someone goes to Google, they search for the answer to a very specific question. So Google wants to give them the most relevant answer in this situation. Someone would be saying who provides EV charger installations in rau? Right?
So the reason that this works well is because that question, that exact question is what is being answered? Right? So you might be asking, well, what about my single service page that is EV charger installation. So if I go here, that’s our services and you know, there’s both kinds. We have EV charger installation.
So if I go up into the URL or the page itself, if I go up into the URL, it says services residential EV charger installation. This is telling Google that yes, we provide electrical services and we provide residential services which are under there and then under that we provide charger installation. Excuse me, EV charger installation. Right. So, so that’s the what is being shown as what’s relevant in that situation.
Answering the question, what services does this business offer? Right. For SEO we added, you know, the location in the title here, but that is not what’s in the URL. Right. So if we go back to our previous example, the, the birth out service area for thoud and then EV charger installation.
Hopefully that made sense to you. And if it didn’t, you can go ahead and ask a question in the comments. I’ll read and answer all of them. Okay, let’s recap the pages that we talked about here. So first off, you need your homepge and your about page and your contact page.
Every website needs that absolutely no matter what, right? Then you have the services pages. You need your main services hub and then you need your individual services themselves. Those two are a must. Guaranteed.
You must have those. Now it’s up to you if you want to have the residential and the commercial hub pages. Just depends on your business, right? Next up is the location pages. If you have a lot of different cities that you’re serving, then you can have a locations hub page.
But every, every single city or neighborhood that you want to rank for should have its own individual location page. Next we have the hour work or projects page. Then there’s the testimonials and your reviews page, the FAQs. And then you also have your financing options page. And you don’t want to forget about your legal pages as well the privacy privacy policy and the terms and conditions pages.
And then finally we have our location specific single service page that helps you out in highly competitive or densely populated areas. I went a little bit deeper in explaining the location specific single service page, showing you how the URLstructured and that’s part of website structure. Now if you have a good website structure that can definitely help you rank higher in Google and in the Google Maps, giving you some more calls. So if you want to know how to do that, then click the video link on the page. Thank you for watching and please subscribe.